首页> 外文期刊>Technical communication >Web-Based Annual Reports at First Contact: Corporate Image and Aesthetics
【24h】

Web-Based Annual Reports at First Contact: Corporate Image and Aesthetics

机译:首次联系时基于网络的年度报告:企业形象和美学

获取原文
获取原文并翻译 | 示例
       

摘要

Purpose: Enterprises aim for a favorable corporate image and use their corporate annual reports to impart it. The annual report is a formal document that fulfills the mandatory disclosure requirements and serves as an organization's mass communication medium to inform shareholders, investors, employees, customers, suppliers, and the press, as well as the general public. In particular, large enterprises provide an additional online version of their report. We investigated user engagement at first contact with such Web-based annual reports and the influence of main report characteristics-content, usability, and aesthetics-on corporate image and overall impressions.
机译:目的:企业旨在树立良好的企业形象,并使用其公司年度报告进行传播。年度报告是满足强制性披露要求的正式文件,并用作组织的大众传播媒介,以告知股东,投资者,雇员,客户,供应商,新闻界和公众。大型企业尤其要提供其报告的其他在线版本。我们调查了初次接触此类基于Web的年度报告的用户参与度,以及主要报告特征(内容,可用性和美观度)对公司形象和总体印象的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号