The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

摘要

Up front in The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR, Maxim Behar claims that public relations (PR) is "the most dynamic, creative, and captivating business in the world" (p. xi). This occurred once social media provided direct access between a business and its customers. No longer does it take a hired PR entity to reach your company's users; no longer do people need to wait on hold for an operator to connect them. The consumer's voice is immediately heard. Brands are no longer solely in the power of the companies. Consumer power over brands is enormous.