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Argument and Authority in the Visual Representations of Science

机译:科学的视觉表征中的争论与权威

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The focus of workplace communication research on visual rhetoric has tended to be the efficient and unproblematically "effective" functioning of visual texts. By suggesting ways in which the visual representations of science are construed by expert readers, this article responds to a call within our discipline for more critically focused contributions to the study of visual literacy. A former editor-in-chief of the American Journal of Botany was asked to explain his interpretation of visuals appearing over an 80-year period in that journal; his responses illustrate how visual explanations testify to their creators' authority and how, once established, such authority actuates the rational arguments of science. Rhetorical appeals within and arrangement of visual texts are considered, as is the persuasive power of legends and captions.
机译:关于视觉修辞的工作场所交流研究的重点往往是视觉文本的有效和毫无问题的“有效”功能。通过建议专家读者解释科学的视觉表示的方式,本文回应了我们学科内关于对视觉素养的研究进行更严格的关注的呼吁。一位《美国植物学杂志》的前主编被要求解释他对该杂志80年来出现的视觉效果的解释。他的回答说明了视觉解释如何证明创作者的权威,以及一旦建立,这种权威如何激发科学的理性论证。考虑了视觉文本内的修辞吸引力以及传说和标题的说服力。

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