Ever since Publisher Rich I.ucibella acquired S.W.A.T. Magazine in 2001, we have raised the bar time and again. First, we increased the frequency from nine times per year to 12. At a time when most print publications were reducing the number of pages, we increased the number of pages. Going a step beyond that, whenever ads went over 40%, we added pages to give readers more editorial. We have also offered digital subscriptions for both iOS and Android for many years.
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