History shows that selling capital equipment has long been a case of adding more features as suppliers compete on technology and the ability to deliver more functionality to customers. This "more is better" philosophy has driven the marketing and sales of almost all equipment. Certainly new feature additions, more manufacturing flexibility and performance improvement continues to be important. Changes in the technologies our customers use (the incredible continuing drive toward smaller geometries, for example) and changes in manufacturing demand new capabilities from our equipment, whether it is faster throughput or more accuracy at improved tolerances.
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