THE REAL CHALLENGE OF WEB VIDEO GETTING SOMEONE TO CLICK A LINK IS THE EASY PART

摘要

I have here on my desk the remains of a V-Lite VHS videocas-sette. It was sent to my wife a few years ago, a promotional piece encouraging people to raise money for and run in a charity marathon. It was a cause my wife and I both support. I was intrigued by the V-Lite technology and figured I'd take the thing apart after we watched the tape. But we never watched the tape. I did, however, finally take the thing apart. The design of the V-Lite cassette (www.vlite.com) is quite ingenious. A block of expanded polystyrene (i.e., Styrofoam) holds the two tape spools and sets the tape path. Thin sheets of plastic function as capstans. The foam is wrapped in thin plastic mat I mistook for paper until I opened up the cassette. Paperboard glued over the top of the cassette presents text and four-color graphics. Shrink wrap and a mailing label finish the package.