Design thinking - a new mental model of value innovation

摘要

We are on the cusp of a design revolution in business. Today's business people don't (just) need to understand designers better. They need to become designers." - Roger Martin, a leading proponent of "design thinking.[1]rnWhy innovation has become a pressing CEO concern over the last decade is well explained by the notion of an innovation hierarchy, put forward by Gary Hamel in his recent book, The Future of Management.[2] In Hamel's hierarchy, there are four categories in ascending order, with the higher tiers denoting greater levels of value creation and competitive lead-time advantage (see Figure 2.1).