SOURCING STRATEGIES OF U.S. SERVICE COMPANINES: A MODIFIED TRANSACTION-COST ANALYSIS

摘要

Global procurement of services has been receiving an increasing amount of managerial attention in recent years. Service firms seem to have begun sourcing part of their service activities from abroad in much the same way as manufacturing irms have sourced components and finished goods in the past 30 years. However, little is know about the nature o service sourcing strategy. In this study, we employ a modified transaciton-cost analysis to examine empirically the location (domestic vs. global sourcing) and the ownership (internal vs. external sourcing) aspects of service sourcing strategy.