TWOARD A CONTINGENT RESOURCE-BASED THEORY: THE IMPACT OF INFORMATION ASYMMETRY ON THE VALUE OF CAPABILITIES IN VETERINARY MEDICINE

摘要

The paper investigates the contingenices which define valuable resources in professional medical services. We identify activities with credence, experience,a nd search qualities in medical service industries in general, and in veterinary practices more specifically. We propose that different capabilities are needed to deliver different service and test whether the contingent combination of capabilities for particular services is linked to the performance of veterinary pracdties. For example, we expect that practice capabilities which help to retain clients are necessary for the successful delivery of services with experience qualities.