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PROCEDURAL FAIRNESS AND INTER FIRM COOPERATION IN STRATEGIC ALLIANCES

机译:战略联盟中的程序公正和内部合作

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This study applies the justice theory to address interpartner cooperation in strategic alliances. It emphasizes how procedural fairness as perceived by boundary spanners in these alliances influences cooperation outcomes. We theorize that procedural fairness improves cooperation results through enhancing relational value and curtailing relational risk in an environment characterized by both economic and social exchange. Our path analysis suggests that procedural fairness has a direct effect on operational outcome, but an indirect effect on financial outcome via increased trust driven by fairness. Procedural fairness contributes more to performance outcomes when strategic alliances are equity joint ventures than if they are contractual agreements. Theoretical and managerial implications arising from the findings are highlighted.
机译:这项研究运用正义理论解决战略联盟中的伙伴间合作。它强调了边界联盟者在这些联盟中所察觉的程序公正性如何影响合作成果。我们认为,程序公平通过在经济和社会交流共同为特征的环境中通过提高关系价值和减少关系风险来改善合作结果。我们的路径分析表明,程序公平性对运营结果具有直接影响,而通过公平性驱动的信任度提高则对财务结果具有间接影响。当战略联盟是合资企业时,程序公平对绩效结果的贡献要大于合同协议。研究结果突出了理论和管理意义。

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