【摘要】A new model of managerial problem formulation is introduced and developed to answer the question: "What kinds of problems do strategic managers engage in solving and why?' The article proposes that a key decision metric for choosing among alternative problem statements is the computational complexity of the solution algorithm of alternative statements. Managerial problem statements are grouped into two classes on the basis of their computational complexity: P-type problems (canonically easy ones) and NP-type problems (hard ones). The new model of managerial cognitive choice posits that managers prefer to engage with and solve P-type problems over solving NP-type problems. The model explains common patterns of managerial reasoning and decision making, including many documented 'biases' and simplifying heuristics, and points the way to new effects and novel empirical investigations of problem solving-oriented thinking in strategic management and types of generic strategies, driven by predictions about the kinds of market- and industry-level changes that managers will or will not respond to.
【期刊名称】 Strategic Management Journal