The definition of digital signage systems continues to evolve. As a digital communication platform, it is increasingly driven by content, data, and interactivity. Zoom, for example, sees digital signage as an extension of video conferencing and imagines an enterprise-wide role distributing content and interaction to screens of all sizes. Obviously stadium and arena managers see digital signage as an extension of guest experience and advertising. With this whole value chain in mind, let's take a look at some of the options available.
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