To Catch a Rabbit, Think Like a Rabbit

摘要

The power of extended producer responsibility (EPR) is its potential to harness the forces within the marketplace to drive improvement in the environmental performance of products. To be successful in this objective, EPR programs must be rooted in a clear understanding of the product marketing process. They must foster fair competition and not inadvertently disadvantage certain competitors for reasons that have nothing to do with enviromental protection. They must also foster accountability, so that governments can track the producers' performance and require modifications to improve performance.