Heficed have introduced the new IP Search feature, accessed via the IP Address Market, which will allow to search and filter IP Addresses based on their location. This is particularly relevant for VPN services, Telcos, hosting providers, ISPs and other industries, whose service quality heavily depends on access to accurate and timely data. By enabling to pinpoint IPs with a city-level accuracy, the new feature will enable us to better control website traffic, affirm user access to location-sensitive content, better implement cybersecurity measures and optimize the overall end-user experience. Each IP Address is associated with a specific location, upon which the user is granted or denied permission to access certain Internet content. Hosting providers and ISPs leverage this data to control website traffic by seeking out scammers and blocking malicious IP addresses. In addition, they can control people that reach the site by making it accessible to a limited number of countries, for example, due to regulatory compliance (GDPR). Geolocation is also an imperative part of businesses, offering access to region-specific content, such as Netflix, which displays tailor-made show selection based on the user's whereabouts.
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