Amazon must change tactics with its Fire smartphone to ignite the mobile market

摘要

Amazon has unveiled its debut smartphone, the Fire whose notable features include: 1. Firefly real world interactivity app which recognizes 70 million products using the Fire's cameras, as well as 35 million music tracks and 245,000 TV programmes and movies. 2. An innovative 3D-style interface which uses multiple cameras to create a 3D effect on a 2D 4.7" HD panel. 3. Generally high end specifications: 2.2Ghz quad core Qualcomm processor, 2GB RAM, Coming's Gorilla Glass 3 front and back, and stereo speakers with Dolby Digital Plus. 4. Uses predictive caching to improve video consumption experience ("ASAP").