Failure to Automate Licensing & Entitlement Management is Missed Opportunity for Software Vendors

摘要

ISV's failure to implement licensing & entitlement management technology reduces virtualisation revenues, go-to-market effectiveness, and quote to cash efficiency Despite the massive growth and evolution of the enterprise software industry, independent software vendors (ISVs) have largely failed to implement automated software licensing and entitlement management systems across their product lines, and their failure to modernize is hurting business. This is the conclusion of a new Flexera Software Application Usage Management Report prepared jointly with IDC, which surveyed more than 750 respondents from software vendors, intelligent device manufacturers and end-user enterprises on all aspects of managing the software license lifecycle.