China Tops Inaugural Retail e-Commerce Index of Emerging Markets

摘要

Retailers are reducing risk by testing their brands with the online channel before building stores in emerging markets AT. Kearney's Global Consumer Institute have recently released the 2012 Retail e-Commerce Index, "Online Retail: The New Frontier for International Expansion." This index examines the top 30 countries in the 2012 AT. Kearney Global Retail Development Index and ranks the top 10 based on the retail e-commerce potential. The 2012 Retail e-Commerce Index reveals that large emerging markets with an active online user base and solid infrastructure offer retailers the greatest e-commerce potential in the near-term.