International Builders' Show organizers ready 2012 event

摘要

The National Association of Home Builders has high expectations for the 2012 International Builders' Show Feb. 8-11 in Orlando, Fla. "The International Builders' Show is truly unique," said Bob Nielsen, chairman of the National Association of Home Builders. "No other event provides such exceptional education and networking opportunities and such a superb showcase of top-quality products for the home building industry. We're expecting more than 50,000 attendees and more than 800 exhibitors at the 2012 show. Karen Formico, marketing manager for longtime IBS exhibitor Broan-NuTone, explained the value that participating in the show provides for the company. "In these tough times, Broan-NuTone recognizes that our customers have limited resources and can't attend multiple events as they may have in the past. Because of this, we have selectively cut back our face-to-face marketing efforts, eliminating those events that don't provide the greatest return," Formico said. "The Builders' Show remains the single best way for builders and specifiers to find the best solutions to their construction challenges and, as such, continues to be an important part of our marketing efforts."