New Approaches Will Deliver in Consumer Electronics

摘要

Semiconductor companies need to fine-tune their approach to the consumer electronics (CE) market by building much more collaborative, innovative and comprehensive relationships with these companies. This will involve effectively understanding and addressing the distinct and evolving business models of CE firms. But to achieve these interrelated goals, semiconductor companies need to overcome various obstacles. One is that they tend to be myopic, selling chips to device manufacturers without learning more about what's really driving the CE industry. The rather straightforward market transaction - providing chips for placement on circuit boards and then housing them in a gaggle of devices - is well-defined. In itself, however, it is no longer among the most innovative and forward-looking CE market opportunities.