THE DOLLARS BEHIND THE DOTS: EIGHT REASONS THAT PRINTING BETTER HALFTONES WILL IMPROVE YOUR BOTTOM LINE

摘要

We all get caught in the grind of pushing orders through our businesses, and the quality of what we produce can be lost in the shuffle. Because improving a shop's quality requires more than just a quick attempt, most avoid it and continue to churn out product at the same level. Yet, at the top end of the food chain, a few select companies are willing to go farther, creating prints that other companies struggle to produce and eventually claiming larger accounts whose business they earn through their quality. One of the big differentiators between the most innovative shops and the ones caught in the daily grind is the ability to print excellent halftones. By learning to print better-quality dots, these shops have created a higher level of trust with clients, positioning themselves to win more complex (and more profitable) orders.