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Doing Well by Doing Good: Corporate Social Responsibility and Profitability

机译:做好事做好事:企业社会责任与盈利能力

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摘要

Does it pay to try to "improve social or environmental conditions" ? This is not a cynical question but one that managements must confront. Dow Jones, creator of the Dow Jones Sustainability Index, believes it does pay, and companies may seek to join the DJSI as independent affirmation of their sustainability efforts. The authors test the Dow Jones assertion by analyzing the financial performance of 120 firms that are members of the index and 120 that are not (all North American firms, matched by industry, year, and size for nine years). The study found a positive, long-term relationship between financial performance and adoption of the DJSI criteria, but also note caveats to this conclusion.
机译:尝试“改善社会或环境条件”是否值得?这不是一个愤世嫉俗的问题,而是管理层必须面对的问题。道琼斯可持续发展指数的创建者道琼斯认为,道琼斯确实能赚钱,公司可能会寻求加入道琼斯工业平均指数作为对其可持续性努力的独立肯定。作者通过分析120家该指数成员公司和120家非该指数成员公司(所有北美公司,按行业,年份和规模进行匹配的9年)的财务业绩来检验道琼斯断言。该研究发现财务业绩与采用DJSI标准之间存在长期的积极关系,但也需要注意这一结论。

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  • 来源
    《SAM advanced management journal》 |2010年第1期|p.344-55|共13页
  • 作者单位

    Texas A&M University-Corpus Christi;

    rnTexas A&M University-Corpus Christi;

    rnTexas A&M University-Corpus Christi;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 入库时间 2022-08-18 01:04:15

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