Understanding Strategic Alliances from the Effectual Entrepreneurial Firm's Perspective-An Organization Theory Perspective

摘要

Despite the volume of research on organizational alliances in recent decades, little of it has examined how entrepreneurial firms fit into the picture. In seeking to redress this situation, the author examines the unique characteristics of entrepreneurial firms, particularly newness and smallness. These liabilities may be overcome through strategic alliances, often with larger firms. However, the decision-making process can differ significantly between start-ups and established firms—rational and effectual being examples of modes. In addition, differences in human resource architecture must be reconciled to establish trust between alliance members, which is essential. Finally, communication is seen as playing the essential role in the success or failure of alliances involving entrepreneurial firms.