VALUES, VISION, AND PURPOSE

摘要

There is a saying in business that "before you do anything, you have to do something else first." In strategic planning, what you have to do first is think about and agree on the foundation principles of your business. The starting point is your thinking through the values that you stand for and believe in. What are they? Your values are the foundation principles of your business. They tell you what you stand for and what you will not stand for. They give you guidance and direction in decision making and in everything you do in your business.