Management Behavior toward the Integration of Sustainability

摘要

No longer a concept confined to environmental concerns, "sustainability " has entered the corporate realm to include ethics, employee relations, community involvement, and philanthropy-or "planet, people, profit." Are business leaders coming on board? A five-year study of corporate sustainability reports of IT and aerospace concerns suggests a gradual acceptance, even embrace, of sustainability goals. Evidence includes the reports themselves as well as designating managers to effect appropriate changes and establishing departments to execute such policies. Over time, however, sustainability values and goals require company-wide education and understanding across all departments and employee levels - starting with the board and executive suite.