What If? Teaching Creativity to Business Undergraduates

摘要

Those who are proscribing standards for contemporary business education, ranging from AACSB International (Schlee & Harich, 2014) to AACU (Reynolds et al., 2013), cite the importance of including creativity among desired student learning outcomes. This is consistent with the many practitioners and academics-and the robust literature stream-explaining the need for education to encourage and develop students creative mindset and attendant skills. In the TED Talk "Do Schools kill Creativity?"-one of the most popular TED Talks in history- Sir Ken Robinson said it this way: " [Creativity] now is as important in education as literacy, and we should treat it with the same status"（Robinson，2006). Robinson cites a study indicating that 80% of educators think creativity should be among learning standards for students (Clifford, n.d.). Findings of Stanford Institute of Designs Dr. Tina Seelig underscore the importance of doing so. She reports that those who innovate are succeeding in every field, but schools rarely teach the creative problem-solving skills that are foundational to innovation (Seelig, 2012). A "Commentary" in The Chronicle of Higher Education reports that creativity will increasingly be the basis of the U.S. economy and articulates the resulting collective call in a phrase. Its authors, Lingo and Tepper, envision the 21st century as "the century of the creative campus" (2010).