10 Leading Voices Sound Off on Convergence

摘要

In business as in life, change is a constant. Evolution is just as certain in any business as it is anywhere else. Those in the direct response television industry, in fact, need look no further than the short history of the medium to find that truth to be evident.rnSo what of today's DRTV world and the world of television as a whole? For decades, television served as a passive medium set to entertain viewers. But in less than 20 years, DRTV marketers changed that concept, showing that you can get people to act directly and immediately through watching an advertisement.