ERA Event Seminars Bring Together DRTV's Best Minds

摘要

Rising media rates, consumer confidence levels, and concerns about the effect of personal digital recorders and interactive TV permeated the "Masters of the Media Universe" session at the ERA Annual Conference & Exposition on Oct. 13. The seminar was moderated by Stacy Durand of Mercury Media. The panel included a diverse group of media executives representing agencies and networks, including Kevin Lyons of Lifetime Networks, Nancy Marcum of Marcum & Associates, Tom Cahill of the Product Information Network, Mark Lipsky of Radio Direct Response, and Mark Ratner of hawthorne direct.