NBC Universal Breaks Seal for TV Networks in TiVo Deal

摘要

NEW YDHK — In a move sure to embolden proponents of the effectiveness of direct response television advertising in the burgeoning TiVo age, NBC Universal has become the first TV network to subscribe to Stop Watch, TiVo's second-by-second commercial ratings service. The move was announced as part of a larger deal between NBC and the leading digital video recorder (DVR) company that will also allow the network to offer ads designed to specifically lure viewers who may watch shows hours or even days after recording them.