2006 Long-Form Billings Shatter Record, Exceeding $1.27 Billion

摘要

Fourth-quarter 2006's long-form DRTV media billings increased nearly 5.8 percent — or $17.8 million — not only pushing results to a 4Q record of $327,048,700, but also helping set a single-year, long-form media billing record of more than $1.27 billion, exceeding the previous record — set in 2005 — of $1.08 billion. That means that 2006 long-form DRTV media buying jumped 18 percent over 2005 results.