WPP Folds Dell Agency Into Y&R Brands

摘要

Enfatico, a 16-month-old agency with 1,000 employees created by WPP to serve Dell's marketing needs, was folded into the Young & Rubicam (Y&R) Brands ad firm, WPP announced in mid-April. Y&R will work on the Dell account and Enfatico's CEO, Torrence Boone, will report to Y&R Brands chief executive, Peter Stringham.rnAccording to an official statement by Enfatico, the move was in response to the current economic environment and that, "Enfatico remains a standalone brand alongside Young & Rubicam Brand's other companies, including Y&R, Wun-derman, Burson-Marsteller, Landor and others.