4Q 2009 Short-Form DRTV Media Billings Off 5.2 Percent

摘要

Fourth-quarter 2009 short-form DRTV media results provided by Kantar Media (formerly TNS Media Intelligence) showed a loss of just more than $58 million from 4Q 2008. While a 5.2-percent drag is never great, that result was less than half the loss reflected in the fourth quarter a year ago. The quarter's $1,048,047,600 is the second lowest quarterly total in 2009 and the lowest 4Q total since 2006. Each quarter in 2009 was off from the previous year, but still held strong above the $1 billion mark. However, the quarterly losses led to a 7-percent total demise for 2009 - more than $300 million - and left the year's total at just more than $4-2 billion.