Facebook Mobile Microsites: A New Option for Multichannel Branding

摘要

Going mobile is even more important than going social today, as hyper-local news, advertising and search brings new meaning to being "near you" - and businesses strive to support sharing and liking their brands by consumers on the go. It's natural for marketers to think about each platform as a discrete development project - you create a website, then a Facebook page, then a mobile site or a mobile app.