'O, Christmas Tree…'

摘要

"With the proliferation of media consumption online, the TV industry has experienced a vastly changing landscape during the past few years," says Thomas Harman, founder and CEO of Balsam Brands, the Redwood City, Calif. based parent company of Balsam Hill Christmas Tree Co. "Through our experience thus far with TV, we have learned the importance of having an integrated marketing strategy that spans beyond just traditional TV. That we can generate brand awareness and sales from our efforts in the direct response TV space shows that direct response can be catered to an audience that is not 'stereotypically' direct response."