Smart marketers usually can't bring themselves to ignore 2 billion guaranteed ad views, but that's exactly what companies are doing by overlooking the need for a strong mobile video content strategy. According to comScore's online video rankings, the number of video ad impressions surpassed 20 billion in June. Consumers are watching about 10 percent of those videos on their smartphones or tablets, according to Adobe Digital Index's latest The State of Mobile Benchmark report (success.adobe. com/assets/en/downloads/guides/13926_di_mobile_bench-mark_final.pdf).
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