Entry Points Into Direct and Digital Marketing Continue to Expand

Thomas Haire

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Entry Points Into Direct and Digital Marketing Continue to Expand

机译：直销和数字营销的切入点继续扩大

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As I was writing this month's cover feature on Lifes2good, the Galway, Ireland and Chicago-based marketer of successful hair supplement Vivis-cal, once again it struck me just how many paths there are for marketers these days to find success utilizing direct, digital and data-driven marketing methods.

机译：当我在Lifes2good上撰写本期封面文章时，爱尔兰高尔威成功头发补给品Vivis-cal的营销商在这几天，再次让我震惊的是，如今营销商有多少种途径可以利用直接的数字化成功找到成功和数据驱动的营销方法。

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《Response》 |2015年第9期|4-4|共1页
作者
Thomas Haire;
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1. EXPANDING TO DIRECT CHANNEL: MARKET COVERAGES AS ENTRY BARRIER [J] . S. Chan Choi Journal of interactive marketing . 2003,第1期

机译：扩展到直接渠道：作为进入壁垒的市场覆盖率
2. Digital Textile Printing Continues to Expand [J] . David Savastano Ink World . 2019,第4期

机译：数字纺织印刷继续扩大
3. Data-Driven Program Planning, Personalized Approaches to Continuing Professional Development, and Expanding Use of Digital and Social Technologies [J] . Olson Curtis A. The Journal of continuing education in the health professions . 2016,第4期

机译：数据驱动的计划规划，持续专业开发的个性化方法，扩大了数字和社会技术的使用
4. DIRECT MARKETING CHANNEL CONFLICT, AND ENTRY DETERRENCE [C] . Kenji Matsui AMA Summer Educator s Conference . 2014

机译：直接营销渠道冲突，进入威慑
5. Entry-Level Employees' Views of the Skills Gap in Digital Marketing. [D] . Raghuraman, Anita. 2017

机译：入门级员工对数字营销技能差距的看法。
6. Direct marketing in health and medicine: using direct mail email marketing and related communicative methods to engage patients [O] . James K. Elrod, John L. Fortenberry Jr. 2020

机译：健康和医学直接营销：使用直接邮件电子邮件营销和相关的交际方法来吸引患者
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

Entry Points Into Direct and Digital Marketing Continue to Expand

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