Programmatic TV Ad Spending to Hit $4.4 Billion in U.S. by 2018

摘要

Programmatic TV ad spending in the U.S. will reach $4.43 billion in 2018, driven primarily by its targeting abilities, according to a new eMarketer report. eMarketer says programmatic TV buying is defined by two elements: high-scale automation of transactions that follow buyer-seller specifications; and its ability to offer data-driven, audience-based buying using third-party data.