After 11 consecutive quarters in the loss column, third-quarter 2015 results finally showed a year-on-year gain in long-form DRTV media billings. While modest, 3Q 2015 results rose nearly $11.2 million (5.5 percent) over the same quarter in 2014, landing at $214,854,300. The price of cable media - which, during much of the long-form space's drought, had stayed surprisingly high -continued its 2015 dip, helping drive a big increase in total 30-minute time slots purchased. That increase in time slots helped push the overall dollar total into the black in the third quarter. Meanwhile, the broadcast sector also enjoyed a major expansion in timeslots - despite a minor increase in pricing - that helped it catapult in total spending and market share.
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