Radio Loses Volume in 1Q 2017

摘要

Breaking a five-quarter winning streak, first-quarter 2017 DR radio media billings slipped $1.4 million compared to results from 1Q 2016. Dips in the local radio sector and the "Drug and Toiletry" and "Computers, Software, and Home Office" categories led to the 7.9-percent decrease, according to Kantar Media's data. However, followers of the DR radio space shouldn't fret too much - the first-quarter 2017 total of $16,902,100 still represents the second biggest 1Q DR radio spend by marketers in the past 10 years. The total number of radio campaigns dropped by more than 20 percent (with network radio losing 26 percent of its total campaigns from the same timeframe one year ago), but increased per-campaign spending nearly made up for those decreases.