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Little Book ot Big Ideas: Business

机译:大创意小书:商业

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This small volume, part of a new series entitled Little Book of Big Ideas, brings together short, snappy profiles of 50 individuals, each of whom has made an impact on the world of business and industry. These individuals are a mix of entrepreneurs, financial geniuses and academic theorists. Each individual is given a two-page spread which begins with an introductory paragraph summarising their key achievements. The remainder of the entry provides brief biographical information before expanding on the achievements - though in approximately 500 words, this is very much a topline overview. Illustrations and quotes help to bring the entries alive, for example, from Akio Morita, founder of Sony: "Don't be afraid to make a mistake. But make sure you don't make the same mistake twice".
机译:这本小册子是一个名为《大思想的小书》的新丛书的一部分,汇集了50个人的简短简要介绍,每个人都对商业和工业界产生了影响。这些人是企业家,金融天才和学术理论家的混合体。每个人都有两页的内容,以引言部分总结他们的主要成就。条目的其余部分在扩展成就之前会提供简短的传记信息-尽管大约500字,但这非常重要。插图和引号有助于使条目生动起来,例如,索尼创始人森田昭夫(Akio Morita)表示:“不要害怕犯错。但是请确保不要两次犯相同的错误。”

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