ABC ANALYSIS OF THE CUSTOMERS USING AXIOMATIC DESIGN AND INCOMPLETE ROUGH SET

摘要

Customer’s recognition, classification, and selecting the target market are the most important success factors of a marketing system. ABC classification of the customers based on axiomatic design exposes the behavior of the customer in a logical way in each class. Quite often, missing data is a common occurrence and can have a significant effect on the decision- making problems. In this context, this proposed article determines the customer’s behavioral rule by incomplete rough set theory. Based on the proposed axiomatic design, the managers of a firm can map the rules on designed structures. This study demonstrates to identify the customers, determine their characteristics, and facilitate the development of a marketing strategy.