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A Method for Studying Social Representations

机译:研究社会代表性的方法

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The current article is concerned with the presentation of a novel method for studying social representations. Social representations are a key concept within social science but, as with many other social phenomena, notoriously difficult to grasp and study in a systematic way. The survey method presented though a formal one is not dependent on pre-specified and pre-graded answers as most questionnaires do. Instead it creatively utilizes the elicitation and elaboration of free associations on a given topic in order to shed light on the semantic field and cognitive organization of a given social representation. As a necessary complement to such a methodological exposition the article also presents some of the theoretical background that informs the method as well as the tradition of studying social representations in general. In the course of the article a research design for the method is presented accompanied by a complete script of the survey instrument. This is followed by a discussion of the merits of the method as well as some suggestions of analytical approaches that can be applied to the results. The article concludes with a short discussion of potential areas of application beyond the field of social representations.
机译:本文涉及一种研究社会表征的新颖方法。社会表征是社会科学中的一个关键概念,但与许多其他社会现象一样,众所周知,它很难以系统的方式进行掌握和研究。通过正式形式提出的调查方法并不像大多数调查表那样依赖于预先指定和预先确定的答案。相反,它创造性地利用了对给定主题的自由联想的启发和阐述,以阐明给定社会代表的语义领域和认知组织。作为这种方法论阐述的必要补充,本文还介绍了一些理论背景,为该方法以及研究一般社会表征的传统提供了信息。在本文的过程中,将介绍该方法的研究设计以及调查仪器的完整脚本。接下来是对该方法优点的讨论,以及可以应用于结果的分析方法的一些建议。本文最后简短讨论了社会代表领域以外的潜在应用领域。

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