The author was a Madison Avenue marketing "Mad Man" until he was unceremoniously laid off by a new boss, causing him to reevaluate his life goals and purpose.While much of the book provides hard ties to the marketing mindset, the author became interested in the part that courage plays in successful endeavors. He interviewed organization leaders and successful individuals to understand the common processes that could be used in business. Interviewees included Navy Seals, university professors, authors, an ER doctor and leaders from Apple, Qualcomm, IBM, Netflix and Facebook, among others.
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