The powerful new tools that drive voice of the customer (VOC) analysis in Quality 4.0 let us see and understand with new clarity products and processes from the customer perspective. If done right, these new approaches can deliver big benefits. If done wrong, however, they can cause big problems.These eight tips will keep you in bounds and on your way to terrific customer satisfaction improvements with VOC 4.0.VOC refers to the process of capturing customer expectations, preferences and feedback so you can design and manufacture products of superb quality.
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