Effective Strategic Planning

摘要

Most business leaders recognize the importance of strategic planning, but few succeed at translating their strategies into business results. One reason is that in many companies, more attention is paid to devising strategies than to carrying them out, and elegant planning exercises are often followed by poor deployment and implementation. The pervasive belief that a well-defined business strategy will implement itself only contributes to this oversight. Nothing could be further from the truth. Not even a brilliant strategy can ensure a quality implementation. No matter how well it's conceived by senior management, a business strategy becomes virtually worthless when others in the organization misinterpret it, block it or simply don't know how to act on it.