Top management commitment is one of the critical success factors in the deployment of organizationwide quality initiatives. While recognizing the importance of such commitment is easy, it's not so easy to translate that recognition into tangible actions that ultimately move the organization in the same direction. Furthermore, it has been indicated that as significant as top management commitment is, middle management buy-in must also be obtained. Quality professionals face the challenge of coaching top managers to walk the talk while helping them secure the required participation from all other levels. They are expected to recommend simple but effective actions, so they need to consider several aspects of the organization, including organizational culture, readiness for the proposed initiative, competing priorities and employee morale.
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