Leaders from two powerhouse corporations are sure to create a buzz without any need for sweets or caffeine. The co-founder of Ben & Jerry's ice cream and the former chairman and president of Starbucks Coffee are scheduled to keynote next year's ASQ World Conference on Quality and lmprovement May 18-20 in Minneapolis. Jerry Greenfield, who partnered with Ben Cohen to build a $300 million ice cream empire, will talk business, social responsibility and creative management during the conference, which takes place at the Minneapolis Convention Center.
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