What's the Big Idea?

摘要

As markets evolve, so do customer demands, preferences and expectations. The current wave of innovation stems from the attempt to differentiate the superficial from the meaningful. In the knowledge economy, agility in rolling out a stream of innovative products and services will be the determinant of continued success.rnBut how do you make innovation a way of life that isn't restricted to new product launches? One of the critical success factors of a cultural transformation will be the training provided to encourage individuals to develop innovation skills. Mandating group participation in creativity workshops or implementing metrics, such as ideas per employee, may not yield expected results.