How Do You Compare

摘要

Unfortunately, when organizations are asked about improving performance compared with competitors, the most common response is couched in financial terms, such as revenue or profitability. As a result, many other important metrics that could help put the organization in a more advantageous position are ignored. This oversight can be addressed by comparing the key metrics across the four key dimensions of a balanced scorecard: financials, client/market, operational excellence and HR (see Figure 1).