All Over the Map

摘要

The innovator sees this as an opportunity, goes beyond customer requirements and finds ways to address unfulfilled needs, thus delighting customers beyond their expectations. This is accomplished by finding an offering that enables customers to carry out a task more easily, more quickly or more conveniently. Take the stage Innovation can be rewarding, and it's taking on greater importance worldwide. There's no better proof of this than the recent World Economic Forum (WEF) analysis of the innovative capability of countries from all parts of the globe.1 But to understand that analysis, it's important to first walk through the innovation process, which has two phases: