Should You Blow the Whistle?

摘要

SINCE THE advent of stakeholder management approaches in the 1980s, for-proflt and not-for-profit organizations have sought to link their brands not only to improved products and service, but also to community concern and social responsibility. After a decade of corporate scandals and economic meltdown, an important risk affecting brand identity and customer retention is misconduct or negligence in areas such as health, safety, environmental protection and financial integrity.